Everyone Is Wrong About the Collapse of Twitter (“X”)

Warning: this is what no one is willing to say, so I will.

Tim Denning
ILLUMINATION
Published in
10 min readAug 17, 2023

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Image credit-Midjourney

Twitter (“X”) is the most talked about topic of 2023.

Everyone wants a slice. The Atlantic has run many hit pieces. So has The New York Times, Washington Post, and other prestigious publications.

You can’t blame them.

It’s a juicy topic and it sells reader subscriptions. If you take a slice at Twitter or Elon, you’re guaranteed to get eyeballs and put arsenic in someone’s daily cappuccino. Such is life.

I disagree with all the haters. Twitter has become a better experience for me. It’s important to talk about why that is as you may be thinking about platforms like “X” in the wrong way.

The biggest mistake Elon made was Elon

If Elon was to buy Twitter again he should do one thing: not attach his name to it. He should never have become CEO. He should never have let his ego run the show and been so public with the damn thing.

But he did. And now when everyone thinks of Twitter they think of Elon, even though he’s put someone else in charge and is mostly out of the way.

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Tim Denning
ILLUMINATION

Aussie Blogger with 1B+ views that made me 7-figures — Get my free email course: https://timdenning.com/1k-mb