Everything you need to improve is free!

Are we in the age of buying performance improvements?

Robert Craig
ILLUMINATION

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Rocky (Sylvester Stallone, left) and Drago (Dolph Lundgren) square off in “Rocky IV.” Credit:MGM

It seems to me that people find it easier to buy improvements.

And before anyone points out how judgemental this sounds, I include myself in that statement.

Whenever I’ve gotten into a new hobby or activity over the past decade or two (If I had to pinpoint when it started, I’d be pretty sure it was when I started earning a real wage; more on this later), I’ve been keen to be the best I could be at that thing.

When questioning how to be the best I could be I’ll consider what the required skills are or techniques I need to master. And immediately after I’ll ask, what software; technology; equipment will make me better at that thing. My first thought seems to always be:

“What can I buy to give me that outcome?”

For example:

Will this help you improve?

Goal: How can I become a faster runner — Response: buy new running shoes

Goal: I want to take better photos — Response: buy a new camera

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Robert Craig
ILLUMINATION

"Not Doing it for the Clicks" Stories based on my experiences; making sense of the world of work. Gen Xer - Technology/Personal Development/Careers/Talent