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Are we in the age of buying performance improvements?
It seems to me that people find it easier to buy improvements.
And before anyone points out how judgemental this sounds, I include myself in that statement.
Whenever I’ve gotten into a new hobby or activity over the past decade or two (If I had to pinpoint when it started, I’d be pretty sure it was when I started earning a real wage; more on this later), I’ve been keen to be the best I could be at that thing.
When questioning how to be the best I could be I’ll consider what the required skills are or techniques I need to master. And immediately after I’ll ask, what software; technology; equipment will make me better at that thing. My first thought seems to always be:
“What can I buy to give me that outcome?”
For example:
Goal: How can I become a faster runner — Response: buy new running shoes
Goal: I want to take better photos — Response: buy a new camera
