ILLUMINATION
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ILLUMINATION

7 Music Genres That Are Perfect for Explainer Videos

Adding a fitting tune or melody to pair with video production can be a beneficial endeavor

Illustration by Anna Hurley on dribbble

When it comes to videos, what you see is half the story.

No matter the type, music is the key to linking your content with its intended audience.

As is in cinema, music sets the mood, brings out emotions, and crucially captures your viewers’ attention.

Not only will you find out where to look for those perfect tracks, but we’ll also check out ways to apply them to make your video as memorable as possible.

Now let’s take a look at those genres!

Types of Genres

The first step is to have a firm grasp of your video’s genre and its target demographics.

Once you’ve nailed down what type your content is and who it’s for, it’s time to pick from these music genres.

Any one of them is excellent for an explainer video, but there can be only one.

1) Ambient

If your video needs the audience to be calm yet focused, then ambient is just for you.

As a genre with less emphasis on structure and rhythm, ambient instead focuses on tone and atmosphere.

As such, it’s the quintessential genre for explainer videos, especially ones with a lot of narration.

In the video above, ambient music helps focus the audience’s attention on the narration.

In addition, the tune also complements the speaker’s voice, making what would be a technical video enjoyable.

2) Cinematic

It’s in the name itself. Use this genre if you want majestic, sweeping melodies for that extra punch.

Cinematic music is a natural fit for videos touching the great outdoors, extreme sports, or other intense recreational activities.

Since the video is about the life and death of an inspiring historical figure, the cinematic track is well suited at the end.

In addition, the uplifting score enhances the narrator’s calm and knowledgeable tone.

And, with the video ending with text, instead of narration, the music puts weight into said text and drives it home in the audience’s minds.

3) Acoustic

When it comes to psychological impact, nothing comes close to acoustic.

Whether inspirational or sad, if you want to make your audience have the “feels,” sometimes, all you need is a guitar.

So with that, you can often find acoustic music in videos with emotionally heavy topics, like life insurance and public service announcements.

As we can see, the acoustic score works wonders for the wedding-themed video.

Not only does the track bring out feelings of joy and warmth, but the clever comedic cutting off of the music also attracts attention right away.

4) Electronic

Beyond just background music for the classic Sci-Fi flick, the electronic genre has more mainstream appeal than most people assume.

A genre that naturally evokes sleek futurism feels ideal for videos that discuss technology and the internet.

The electronic piece fits with the inherently technological visual style.

And although the track is more so in the background not to draw attention from the technical subject matter, it still strengthens the video’s ambiance thanks to its catchiness and light tone.

5) Hip Hop

Intense. Energetic. Youthful.

Hip Hop is the genre for when you need hype and a lot of it, making it perfect for sports and accompanying paraphernalia.

With its fast vocals, it’s best used for videos without narration.

With the video touching upon sports, competition, and winning, Hip Hop is the ideal match.

The music kicks off immediately at the start to draw the audience in. Then, there is a lull in the middle to highlight important information.

Finally, the track ends in sync with the narration, allowing the viewer to take in the closing title card fully.

6) Rock

With many of the traits spoken previously about Hip-Hop also applying to Rock, the primary differentiator is their primary audience.

Rock, in general, appeals to an older demographic.

The genre itself also has a grittier, more rustic personality than Hip Hop, making it work better with topics related to the outdoors.

While the concept is the same as the previous example, the song is not played at the start. Instead, the music begins when the narrator explains the steps.

And the track only kicks into gear once he begins describing the goals, methods, and rewards.

Choosing a rock song with elements of electronic music not only fits with the video’s gaming subject matter, but it also highlights how versatile rock is as a genre.

7) Funk

The king of fun and happiness, put Funk in your video if you want your audience to have a good time.

A classic among all age groups, though with a particular appeal towards the younger demographic.

In addition, Funk exhibits confidence, making it practical for marketing videos.

Since it’s a showreel, the music has to stand on its own.

Nevertheless, Funk brings a fun mood to a delightful animation collection thanks to its rhythmic focus and emphasis on harmonies.

Once again, the contrast between the upbeat music and the silent ending adds extra depth and brings the video together.

What to Look For

Now that you’ve picked which type of music, it’s time to find that song.

Instead of a list of specific background music websites (it’d be a long list), let’s look at the ways you can obtain that ideal track.

The most common one

Royalty-free music is the first choice since it balances affordability and quality.

While you would have to buy each track independently in the past, there are now subscription sites that let you use as much as you need for a monthly fee.

And with the vast online libraries that these sites possess, you can mostly find what you’re looking for nine times out of ten.

Some popular royalty-free music sites:

No credit card is required!

Since most public domain music consists of works made before the 1920s, it’s ideal if you’re looking to serenade your video with Bach or Vivaldi.

But for free contemporary songs, there’s the Creative Commons.

However, be aware of all the restrictions and conditions. Examples include attributing the artist and not using the track for commercial purposes.

If money is no obstacle…

Licensing a song and hiring a composer are premium, but they’re likely your most acceptable options if you have the budget.

Hiring a composer establishes a creative relationship and allows for consistent musical scoring, making your brand recognizable just by ear.

Whereas licensing means you instantly get a finished song, it’s always prudent to check the fine print.

So you know whether you can use the track whenever and wherever you need it.

Adding Music to Your Video

You’ve got your song, but before you place it directly in the video, let’s make sure it fits just right.

Vocals

If your work involves narration or voice-over, it’s best to avoid vocals in your background music to ensure your viewers can hear your message.

With that, it’s also beneficial to use instrumental tracks with straightforward melodies and predictable chord progressions, once again to not distract the audience.

Pacing

Choosing music with a constant and predictable pace is considered safe practice.

However, songs with sudden rises and falls in instrumentation can have their uses too.

Since a peak in the music followed by silence draws attention, they’re best for important reveals and highlights.

Read more: Explainer Video Music: Quick and Dirty Secrets About It

Music is intrinsic to the human experience. Therefore, it should be inherent to your explainer video too.

Here at Breadnbeyond, we’ve been piecing together videos with various tunes, anthems, and jingles since 2009.

So let us know your musical ideas, and we’ll make them sing.

Got a song stuck in your head? Share your most memorable and musical videos with us below!

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