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Fast, Cheap and Viral: Book Review #1

The Game-changer of content community

Picture clicked by the author

Aashish Chopra is a viral video marketer and is the head of content marketing for Ixigo. This book discusses his journey to becoming a successful content marketer. He has cracked the viral code and is inspiring millions of entrepreneurs, bloggers, managers, etc. I have learned a lot about making swipe-stopping content and I hope to use this knowledge to my very best. Don’t worry if you don’t have the budget to buy the latest equipment for your content, this book is here to save the day.

If I just explain the importance in just three words, it is the Manual to Millions. Spending a good amount of money on different platforms and still not getting the desired results? This is the game-changer! As it is mentioned on the cover of “Shoestring Budget”, the experiences he shared about it are impressive. Consider this book as a kickstart to your purpose-driven success.

0% Boring Theory, 100% Practicality

Unlike other books, Aashish Chopra shared straight-up facts which are applicable in real life. He knows how content is made and his book is the perfect example and the perfect book to understand that “VIRAL MARKETING SHOULD NOT BE A HAPPY ACCIDENT”. Everything he wrote comes from his experiences with the content journey and proves that you don’t need to invest thousands of dollars for the content to go viral.

I’m not going to spoil this book for you because I want your mind to be blown by yourself, and trust me, you’re going to see some exciting changes in your content if you apply his secrets in your journey. The highlights of the book are:-

  • A combination of facts, experiences, and solutions to the “viral” problem.
  • No BS, every point is worth reading and sharing!
  • You can go viral with an almost $0 budget.
  • Importance of Personal Branding.
  • It’s not just about the views; engagement is a crucial factor.
  • A blend of humor and pain points.
  • 100% relatable for all the content creators and marketers.
  • Fast-moving pace with zero boring stoppages.
Picture clicked by the author

Nir Eyal, Ankur Warikoo, among others, strongly recommend this book to all struggling content creators and age-old marketing technicians. I was given this book as a birthday gift, and the knowledge I now have is a gift that I will always cherish.

Who Should Read It?

Source: IMAGE

Anyone who desires to become a famous content creator, a successful entrepreneur, or a marketing manager should read this book! Not just the facts and practical applications he discussed, but also his learnings are impressive. From a struggling creator to an award-winning viral video marketer, the journey of Aashish Chopra deserves all the praise and hype. I would give this book a 9/10 and I’m sure you will too. Marketing made easier and simpler. WOW!

We bloggers at Medium thrive at creativity. Creative content and virality are the two things that any writer wants at any level. And for all the new and struggling writers, your efforts will not go in vain. :) Keep writing!

“Content first, branding next. The content must not be about your products or services, but about the people who would use those products or services.” — Aashish Chopra



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Sahil Wassan

Content Writer at Fabuliv | Photography and Travel | Marketing |