Five Tremendously Bad Results of Elon Musk’s Twitter Acquisition We Know About So Far

As always, numbers don't lie.

Simona Hostakova
ILLUMINATION

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Source: Daniel Oberhaus, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons, image link

It has been already four months since Elon Musk completed the purchase of Twitter on October 27, 2022, a deed that sparked numerous conversations.

I personally didn't care about the platform's new ownership until I stumbled upon a marketing study on Musk's influence on advertisers on Twitter. As watching marketing trends is part of my work, I decided to look further into the company's newest development.

And I was quite astonished by what I found. Unfortunately, in a negative sense.

It seems like transformations caused by the new CEO did more harm than good, and apparently, Elon isn't done with this bomb-dropping yet.

Here is an overview of his four-month achievements.

Bullying and attacks on minorities became the new forms of free speech

The moment Musk acquired Twitter, far-right users had a great reason to celebrate.

Musk's dream of running a “warm and welcoming” platform where everyone gets the right to free speech quickly turned into homophobic and transphobic statements propagation.

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Simona Hostakova
ILLUMINATION

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