Game Design Secrets: 3 Powerful Components to Hook Your Users
Learnings from the techniques of “fun games.”
To win in the digital age, you need to win the attention game. Sudhir Venkatesh, Director of Social Science Research and Health Research at Twitter, said the most important metric for social media companies is the time the user spends on the app.
For an app to succeed, it must get a user addicted to increasing the time spent on the app. And the gaming industry has been mastering and pursuing the art of addictive apps long before SNS. If you look deep into the industry, you realize it has many precious learnings for making products that captivate users.
According to Yoshida, legendary producer, and director of Final Fantasy XIV, the essence of gaming is a sense of accomplishment. Three components create this sense of accomplishment: 1. An attractive goal (motivation), 2. Users’ ability to act, 3. Reward.
