Gary Vaynerchuk Lied to Us — You Are Not Your Niche (Yet)

Here’s the Real Way to Stand Out Online

Kurtis Pykes
ILLUMINATION

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Created by the author using Midjourney

If you wanna stay broke and have your content continually fall flat, keep listening to these gurus selling you dreams about who you are…

Or heed my cry when I scream, “You are not your fuc*ing niche.

Well, at least not in the beginning – I’ll explain.

When you first start creating content online, nobody knows who the hell you are.

They don’t give a flying fu*k about your morning routine or the daily habits that make you productive.

What they care about is their problems and how they can get them fixed.

This is why most creators only get notifications from their internet provider, reminding them they still have bills to pay.

Don’t get me wrong; there comes a time when you are the niche…

But that’s only after you’ve established trust by displaying your competence and have helped people solve their problems for a prolonged period of time.

It’s when you’ve gone from 0 to 1.

… Which most people haven’t!

In other words, most creators are just another fish in the pond.

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Kurtis Pykes
ILLUMINATION

I ghostwrite Educational Email Courses for CEOs in AI | 25k+ followers on @Medium | 7M+ content views (and counting). https://www.thesocialceoblueprint.com/