ILLUMINATION
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ILLUMINATION

Going Viral the Old Fashioned Way

4 ways to get what you want

Photo by Austin Distel on Unsplash

Gangnam Style. These two words would break language and cultural barriers in the latter half of 2012 and pave the way for contemporary Korean groups like BTS and Blackpink.

But how did a plump unknown Asian emerge from obscurity and suddenly become the first person to record 2 billion YouTube views? For those who aren’t familiar with…

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Philip Lee

Philip Lee

On a quest to inspire people to do the things that inspire them.