Published in


Guide To Content Marketing Strategy That Will Increase Your Sales

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Guide To Content Marketing Strategy That Will Increase Your Sales
Photo by Campaign Creators on Unsplash

Do you want to grow your business? This content marketing strategy will help you grow your audience through content.

In this article, We explain to you exactly how you can create a content marketing strategy that will improve your business.

Content that educates your audience is a key to any content marketing strategy.

But how you will get your audience is also crucial, According to WordPress, 70 million blog posts are published each month.

The audience has so many options to get information on the internet. Therefore, It’s essential to learn how to market your content rightly. So it gets to your audience.

Otherwise, They don’t build trust with your brand if your content could not reach out to them. If you create content and do marketing of it, You can have an opportunity to get a more loyal audience.

GIF BY Sprout Social on giphy

Let’s learn are some of the best steps you can follow to grow your business through content marketing.


Analyze your existing content

Analyzing your existing content will help you learn what content your audience is more like.

Understanding what content your audience is more likely to watch can help you understand what the audience wants.

Create content Which your audience was previously watching the most. Notice what mistakes you made in your previous content and, make sure you don’t repeat the same mistakes when you create new content.

Analyzing your existing content will help you learn about your audience, the more you understand them. They will be more likely to buy and come back to you.

You learn from the data about what form of content your audience desires. So you can create more and more similar types of content, which will help you grow your audience because you provide them what they want.

It is the first step you can take to get success in your content marketing strategy.

Different types of content

Deciding the Types of content your audience wants is essential for the success of a content marketing strategy. You have to know what type of content your audience likes the most.

Is it video content? A blog? Is it a podcast?

How do you know what type of content your audience loves the most? In the beginning, You have to create different types of content.

Then when you gather enough data to understand what types of content your audience is loving the most.

GIF BY Giflytics on Giphy

Turn your attention to that specific type of content, which you know from the data, that is working more for you. It could be a blog, video, infographic, podcast, etc.

It will help you know your audience engagement, and the more you know them. They can build more trust with your business. Which will eventually improve your business, so it is necessary to include these steps in your content marketing strategy.

Just choose three to four different types of content and create content consistently. As you grow you understand what your target audience wants.

Just content is not enough to get higher traffic

If you want more traffic through your content marketing strategy. Then, you have to understand just focusing on content is not enough to get more traffic.

You have to promote it so it can reach your target audience who needs your content. Some of the common ways to promote your content are through SEO, social media marketing. Let’s learn some basics of both of them.

  • SEO search engine optimization means you optimize your site for search engines, So you can rank more on (SERP) Search engine result page that eventually give you more organic traffic. There are many steps in SEO but starting with keyword research is best for you.
  • Social media marketing means using social media platforms to connect with your brand and increase your brand awareness, engagement, and conversion. But you have to pay for an ad to get traffic from social media platforms. But it is an easier way to get traffic if you want fast results.

How to choose keyword for Blog content

If you write a blog to build your brand awareness on the internet. Then, writing a blog and providing great information is not enough to get more traffic.

The best way to get more organic traffic is through SEO. Because it doesn’t require any money to get the traffic. You can get millions of organic traffic by doing great SEO.

The first step to gets started with SEO is simply to know how to choose keywords. So let us discuss how you exactly pick keywords for your blog content.

Keyword means the word your audience is typing in the search engine. If you put that keyword into your content then the search engine will understand what audience you need for your site.

It increases your chance to rank on google. But how can you get this keyword from?

Well, there are lots of free and paid tools out there where you can get all the data about keywords.

So three main points you need to remember when you select your keyword for your blog content.

  1. When you go to any keyword research tool, they will give you data like search volume and many others. The search volume is the searches a specific keyword has in a month. You have to choose a keyword that has 100 to 400 search volume if you are starting.
  2. When you choose the keyword, you also need to remember that you have to choose a long-tail keyword rather than a short-tail keyword.

Sometimes, people only see how much search volume a keyword has and, they go for it.

But remember you have to choose a long-tail keyword because you don’t have a high authority site to rank on that keyword and, it doesn’t target your target audience. it targets a broad audience which is quite not useful for your site.

3. You have to see SEO difficulty of each keyword that you are putting on your content. It will help you rank easier on that keyword, If a particular keyword has high volume and it is a long-tail keyword that also has low SEO difficulty around 1 to 30 then this keyword is great for you to work on and rank on this keyword.

If any keyword has these three things then you should include that keyword into your blog content.

Advertise your content on Facebook

Many social media platforms allow you to advertise. But if you want more ROI, then probably Facebook is a great platform to advertise your content.

The best feature of Facebook ads is retargeting, Which means you can target the audience that you previously target. You retarget them until they become familiar with your business. It is easier today to make your business trustworthy in the eyes of the audience.

When the person sees your brand for the first time, Then they do not build that much trust and credibility in their mind. When you target the same person and provide them what they want. They will always come back to you if your service and product are useful.

So always use retargeting features to retarget that audience who are familiar with your business.

If you follow these steps of content marketing strategy, Then your business will probably grow. Be patient and consistent with your marketing strategy.

Update your old content

Most people forget this in their content marketing strategy, If you wrote content a year ago, then you have to spend your time updating your old content.

Because at that time, when you wrote that content a year ago and you target a keyword, which has some low difficulty and high volume at that time.

Now, It possible a keyword that you focus on in the past is not valuable for you to rank on today. So you edit some of the things that will help your old content to rank again on google.

So how can you do that? Simply creating internal and external linking also remove broken links from your content, which will improve your seo. Updating your content will help you rank again the previous content that you wrote a year ago.


GIF BY Truly on giphy

Follow each of these steps of content marketing strategy and, consistent with work.

This marketing strategy will benefit your business in many ways. A content marketing strategy is for any business or industry, No matter, you are a startup or a big company and whether you have an online business or offline. This content marketing strategy will work if you work at it.

It helps you learn anything new? SHARE IT on your social media Channels!

Do you want Valuable articles in your email?

join our email list!

Originally published at



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store