Has E-commerce Peaked?

The world is changing slower than it seems

Picture by Almas Salakhov on Unsplash

In April 2020, I had a conversation with a friend of mine, a chief of a branch of a major consulting firm in the UK. The world was learning to work from home and shop online those days.

I began one of my phrases with the words ‘when the world gets back to normal…’, and he interrupted me. ‘Normal?? What do you mean? Can’t you see…