Heinz Ketchup Ad: No One Grows Ketchup Like
Heinz Ketchup Ad Analysis
Heinz Company is world-famous for its ketchup and advertisement. Heinz recently published an advertisement campaign of their ketchup that shows the picture of ketchup’s bottom and stem of a tomato. This picture was put on the bottom of the Ketchup bottle to form a tomato on the red background. On the bottom of the ad is the text, “No one grows ketchup like Heinz.”
Heinz Ketchup Ad Strategy
Heinz designs this advertisement to capture their consumers’ attention. The ad is a bottle’s bottom with tomato’s stem that shows a picture of fresh tomato. If you look at the ad, you will realize that it is designed in a way that will stick in your memory. The analysis presents a direct and straightforward yet creative ad.
The text “No One Grows Ketchup like Heinz” uses text to communicate the concept that Heinz delivers fresh ketchup. It shows Heinz grows the tomatoes, which are used to create the ketchup. Therefore the word “grows” in the text. Green stem used at the top of the bottle emphasizes more freshness as green is seen as a color linked to nature.
Target Audience
Heinz advertisement’s target consumer is health-conscious. This ad appeals to people looking to replace sugary foods…
