Here Is What You Can Learn From The Real Founders of Tesla

And it isn’t Elon Musk

Image of Marc Tarpenning and Martin Eberhard during the early days at Tesla Motors from CNBC.

Tesla has dominated the electric vehicle market.

It is a force to be reckoned with. Today, if you mention the name Tesla, everyone knows Tesla and the cars that it manufactures under Elon Musk’s leadership.

Formerly known as Telsa Motors (now Tesla Inc) it was founded by American entrepreneurs Martin Eberhard and Marc Tarpenning. They named it after Nikola Tesla (futurist engineer).

Quick history

Photo by Chad Russell from Pexels

Martin Eberhard and Marc Tarpenning were the original founders of Tesla.

• They wanted to introduce electric vehicles to the niche sports car market since this was the vision Martin Eberhard had, given his love for sports cars.
• They faced many rejections and setbacks given that electric vehicles were relatively rare back then. However, the niche sports car market was good in the sense it targeted a specific clientele that was willing to be open to the idea of buying electric vehicles and had the funds to do so.
• Martin Eberhard and Marc Tarpenning struggled to get venture…