Hey Entrepreneurs. It’s Not ‘Know Thyself’ Instead ‘Know Thy Customers’
Digital Transformation puts the customer at the centre of successful businesses
I am a fan of the film trilogy, The Matrix, and one of my favourite scenes is the one in which Neo visits the Oracle and sees a sign in Latin above the door ‘temet nosce’. The Oracle translates this as ‘know thyself.’ The term is not original to the Matrix, it is an Ancient Greek aphorism that has been used over the ages by philosophers. (wikipedia)
“The phrase had staying power in my life and has been a key motivation in my journey of self actualisation. It is a journey that most entrepreneurs go through, buying personal development books, reading and practising success principles, mindfulness, meditation and reflections, self-help books, podcasts, Ted Talks and a host of other resources to help them become the best version of self they could ever be. This is good. The entrepreneurial mindset is a key factor for business success, however, it is not the most important.
If you asked a founder or entrepreneur, the key to successful sales, I expect they would give one or more of the following answers:
- Hard work and persistence/confidence
- Know your nice and area of expertise
