How a Value Creation Wheel Journey Led to 4 Surprising Insights

A problem-solving tool to overcome the choice paradox

Lisbon is the birthplace of the Value Creation Wheel. Image provided by the author.

Imagine having multiple options. In your head, you start weighing the pros and cons. You feel the FOBO or fear of better options. Decision paralysis sets in. In the end, you pick nothing. But choosing nothing is also a choice. There are no good or bad choices, only good or bad outcomes.

What difference will it make if you can fight overwhelm using a structured approach? It’s the great promise of the Value Creation Wheel (VCW) — to overcome the choice paradox.

I discovered the VCW through a friend’s introduction. Later, I signed up for the VCW Journey certification as a last-minute decision. The decision to join the program inspired me with four surprising insights.

As you read the insights from my VCW journey, I want you to spin the wheel of possibilities. Imagine how the VCW might solve a personal or organizational challenge. Imagine how you can use VCW to start a journey of change.

But first, what is the Value Creation Wheel (VCW)?

The Value Creation Wheel (VCW) is “an innovation and decision-making method which helps Key Decision Makers (KDMs) and people supporting them to find solutions for their challenges in an…