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How #BlackLivesMatter Went Viral

Marketing lessons learned from the famous Twitter hashtag

Image credit: author

Twitter is hard — probably the hardest social network out there. The chances of your brand going viral are close to ditto, and despite great content, Twitter users ignore you and scroll past. Believe me, I’ve tried.




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Bernie Robert

Bernie Robert

Curious about the world in our skulls; harnessing the human mind for amazing things. Avid lucid dreamer and science-fiction fan. @berniethewriter on Twitter.

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