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How Bud Light Got The Royal Treatment
Damn the analytics, full speed ahead!
“Dilly Dilly!!” The cry echoed across the land during the 2017 football season. It teaches 3 important marketing lessons:
1. Nothing succeeds like humor in social media.
2. Testing is good, but you have to trust your instincts and be willing to take a chance.
3. Advertising does not necessarily translate to sales.
In case you’ve never seen a “Dilly Dilly” Bud Light television commercial, here’s the first one which aired in August, 2017.
So what does “Dilly, Dilly” actually mean?
According to Miguel Patricio, Anheuser Busch’s chief marketing officer: “‘Dilly Dilly’ doesn’t mean anything. That’s the beauty of it. I think that we all need our moments of nonsense and fun. And I think that ‘Dilly Dilly,’ in a way, represents that.”
But a lot of thought must have gone into it, right?
