Psychology

How Colors Impact Our Life

The Psychological Effect of Colors

Konstantin Dikov
ILLUMINATION
Published in
6 min readJan 5, 2024

--

Photo by Ricardo Gomez Angel on Unsplash

We see colors all the time, but do we know how each color affects our daily lives? Can we learn how to use colors to boost our productivity or creativity? Can we influence our emotions with different colors? Does happiness have a color? What is the most hated color in the world?

(Some facts about the science of colors)

The brain processes color through a complex interplay of neurons in the visual cortex. Different regions of the brain are responsible for perceiving and interpreting various aspects of color, such as hue, saturation, and brightness. Most of our reactions to colors are deeply embedded in our history and evolution, but some are cultural, or even personal. Nevertheless, going through different research and studies can give us a general idea of how certain colors can influence our lives.

First, let's clarify that color psychology is a field of study that explores how colors impact human emotions, behaviors, and perceptions. It explores the way our brains interpret and respond to different hues, shades, and tones, providing insights into the subtle but powerful influence that colors exert on our daily lives. The foundation of color psychology lies in the understanding that colors can evoke specific emotional and

--

--

Konstantin Dikov
ILLUMINATION

Delving into the wonders of psychology, human mind, and relationships . Join me on the journey of unravelling the mysteries of the mind!