How Consumer Choice is Changing the Beauty Industry
Can consumers really change the type of products that are produced?
Consumer choice is an interesting element in regard to the media and the market; lines blur between the concept of the “free” market and how free consumers really are to choose the way they are consuming products. However, the system works in a way that the industry is constantly looking for opportunities for consumers to desire and rely upon their products.
When consumers decide that a product is not working in the way they desire, or if consumers begin to question the dependability of a brand name, those who make the products must react accordingly.
What’s the Big Deal?
In recent years, one of the biggest factors causing consumers to question their allegiance to brand names goes alongside the environmental movement toward safer products for not only the Earth but for our bodies as well.
Particularly in terms of beauty products, consumers have adopted a need to know what is in the products that are being sold.
Contributions to this newfound awareness include, but are not limited to:
- Increased transparency that the beauty industry is…
