How Did TikToker Mikayla Gain Such a Huge Following?

I studied her brand using skills I learned in a marketing class to find

photo credit: Mikayla Nogueria.

If you’re a makeup lover with a TikTok account, you’ve probably heard of Mikayla Nogueira. With her unique accent and love for swear words, she took TikTok by storm. She’s so popular that if she mentions your product on her platform, it’ll likely sell out.