How Does Your Brain Work? Neuromarketing for Beginners
Do you want to learn how to use neuromarketing to make your marketing more persuasive, create better commercials with less budget, and increase the number of conversions on your website?
The study of neuromarketing has been around for several years, but it’s only recently that the field has become more mainstream. This is because, over the past few decades, there have been great strides in brain research and technology to better understand how our brains work. As a result, companies can now use this information to create ads that target specific emotions and therefore appeal more effectively.
To fully grasp how neuromarketing works, let’s explore some key terms:
Emotions
A feeling that is the counterpart of a specific physiological response helps an organism cope with environmental challenges; emotions are often characterized by increased or decreased arousal on a valence scale.
Arousal
A dynamic component of emotional states that reflects the activity of the ascending reticular activating system and is dependent on inputs from various modalities. It is also defined as a person’s physiological…
