How Elon Musk Sold Flamethrower to Raise $10M and Pulled a Huge Marketing Stunt

people can hate him, but A lot to learn from him

Abrar Masum
ILLUMINATION

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Photo by Tali Despins on Unsplash

What should you do if you find yourself being attacked by zombies in the middle of Sunset Boulevard? In the midst of this situation, Panicking and screaming will only make it worse. But if you have a flamethrower made by Eon Musk, you’re probably safe, as per the Tesla CEO himself.

But, just like Zombies aren’t real, so are his flamethrowers. These are nowhere near flamethrowers like X15 or XL18. You can use it to do some BBQ at best. Elon Musk repeatedly confirmed that those were nothing but roofing torches with an air rifle cover. They were also labeled as “Not a flamethrower” to steer clear of any legal minefields. However, people still blew it out of proportion, helping him to raise millions of dollars.

You know what? You have to believe what this guy says on Twitter. If he wakes up tomorrow and doesn’t like his coffee and tweets, he’s going to buy Starbucks next; you shouldn’t be surprised. The formation of the Boring Company, which made the flamethrower was something similar. In my humble opinion, Elon Musk is a better businessman than an innovator. Just look at Tesla, its share is unbelievably overvalued, and the Company pays no dividends whatsoever. Still, Musk has been…

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