How I Get Leads Everyday Without Doing Anything

Lessons from Paul Graham and Alex Hormozi.

Aure's Notes
ILLUMINATION

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Photo by cmophoto.net on Unsplash

I started a blog a couple of years ago to assemble in one place everything I was learning on a daily basis.

I didn’t want to monetize it because who says money says job, and I didn’t want to have a job.

As a result, it grew pretty successfully.

One day I had the idea to give for free a bunch of Google Sheets I had created for my own life after seeing Paul Graham advising young entrepreneurs to “solve problems they had.”

The problem was that I didn’t know if people were downloading the sheet or not.

So I loaded them on my Gumroad shop instead, for free. All people had to do was enter their email addresses.

After getting the first 100 email addresses, I realized I was getting a bunch of accidental leads for free and without doing anything.

That’s how it’s grown since.

Provided by the author.

I get, on average, 20 leads a month without doing anything and without shoving anything into anyone’s face (no popups, no emails, no ads, no slide-ins, and no…

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Aure's Notes
ILLUMINATION

2X Msc in pol. science and business econ. Summarized +100 books. 25k people read auresnotes.com. From Belgium. No niche.