How I Transformed My LinkedIn Profile To Generate Leads

3 simple principles to stand out for the right reasons

Veronica Llorca-Smith
ILLUMINATION
Published in
3 min readFeb 20, 2024

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Pictures of myself delivering workshops and presentations and finishing a race
LinkedIn profile

In the past years, LinkedIn has gone from a job-hunting platform to a business incubator. You can test ideas, generate leads, get new clients and build a business funnel.

Only 1% are active users. I jumped on the wagon in July 2022.

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