Business Facts

How Much Time Do You Have to Convince an Investor?

And 3 ideas to build your pitch accordingly.

Chris Soschner
ILLUMINATION
Published in
6 min readJan 10, 2021

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Business Facts How Much Time Do You Have to Convince an Investor? And 3 ideas to build your pitch accordingly
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It was a beautiful summer day as I was sitting in a room with other business angels and venture capitalists.

Back in 2019, one of those days when sitting indoors in a crowded room was not deemed to be irresponsible behavior.

The first startup entrepreneur entered the stage and opened his speech:

“Ahem. Is the microphone on? Can you hear me?” he said.

“Yes.”, the organizer said yes.

“That’s great,” he continued, “here on page 1, you see the name of the company…”

I literally could watch people tuning out of the presentation within seconds. The thing with us humans in 2021 is:

A goldfish has a longer attention span than humans

According to Microsoft's study in 2018, the average attention span back then was 8 seconds. In 2000 it was 12 seconds.

Such developments are utilized by Apps like TikTok or Reels, which train people to switch to another piece of content after 15 seconds. Anything longer than that falls through. TikTok Users know that from the second 5 onwards, many people…

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Chris Soschner
ILLUMINATION

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