How One Controversial Podcast Host Landed A $60 Million Deal
How putting yourself out there can truly pay off
Introduction
It seems like everybody is starting a podcast these days, and for a good reason. Podcasts are a great way to make great income if you take the right steps and market yourself accordingly.
The wildly popular podcast “Call Her Daddy” hosted by Alex Cooper has been heavily discussed in the media due to the sexual and somewhat vulgar nature of its topics. Many people have a strong opinion on the podcast and its host, but, Alex Cooper didn’t let other people’s opinions stop her from making it big.
Originating in 2018, the podcast and its hosts partnered with Barstool Sports, a media company run by multi-millionaire Dave Portnoy. From the start, “Call Her Daddy” climbed the charts.
The podcast skyrocketed the relevancy of barstool sports into a new sector of media. Today, the extremely popular company has locked in on the new generation of media through various endeavors.
After many ups and downs along the way, including the departure of co-host Sofia Franklin, the sex and relationship podcast has climbed to the top of the charts leading to an exclusive deal with Spotify in 2021.
