How Red Bull Is Building a Profitable Football Empire
They Will Produce Stars in an Industrial Fashion, and Profit With It
It should come as no surprise that Red Bull (RB), the Austrian energy drink colossus, is investing in sports. After all, we are talking about a company that has two Formula 1 teams, two ice hockey clubs, and sponsors cricket players, rally racers, and the World Volleyball Tour. For years they even organized the peculiar Red Bull Air Race World Championship, an airplane race tournament.
What Red Bull is doing with Football, however, differs completely from all their sponsorships and various sports investments.
In other sports, the reason behind the investment is part of the RB marketing strategy. Branding efforts that keep their energy drink cans selling in almost 200 countries.
In Football, however, the Austrian Energy drink brand is seeking profit. In fact, they are building a network of clubs that will ensure finding, nurturing, and selling wunderkinds almost as a factory line. Here I will explain how this Red Bull is building a multicontinental football stars factory, where the products are players like Joshua Kimmich and Erling Haaland.
