How Small Businesses Can Supercharge Customer Support with WhatsApp Business API

A Simple Guide to Boosting Customer Engagement and Sales with WhatsApp for Your Business

Syed Anees Khan
ILLUMINATION

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Whatsapp API used in a Customer Support System. Image from Author’s Project

In a recent web development project, I had the opportunity to learn so much about the Whatsapp Business API. Knowing that Whatsapp has permeated deeply into the veins of everyone in everyday life, isn’t it just the next natural step to bring it in as the support bridge between customers and service providers?

Behind a paywall? Read this article here.

Why Emails Are Outdated (And WhatsApp Is In)

Remember the last time you eagerly waited for an email response? Exactly — neither do I. These days, no one has time for “formalities” like subject lines and sign-offs. Enter WhatsApp: the app we all use to chat with friends, which can now double as your business helpdesk, turning conversations into conversions.

As a web and software developer, I recently built a full management system for a tuition agency, complete with a Helpdesk powered by the WhatsApp Business API. The results? Faster responses, happier customers, and more enrollments.

Let me walk you through how small businesses like yours can benefit from this…

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ILLUMINATION
ILLUMINATION

Published in ILLUMINATION

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Syed Anees Khan
Syed Anees Khan

Written by Syed Anees Khan

Syed Anees Khan is a Singaporean freelance web, mobile and software developer, for some decades since 1995, and is running Getcha Solutions. (www.getcha.com)

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