How the Internet Has Changed Marketing

The internet has drastically changed the field of marketing. In the past, businesses relied on print advertisements, television commercials, and word-of-mouth to reach their target audiences.

Today, companies must have an online presence to be successful. Here’s a look at how the internet has changed marketing.

Photo by Tima Miroshnichenko

Websites Are Essential Tools for Any Business Today

In the past, businesses could get by without a website. However, that’s no longer the case. Today, customers expect businesses to have websites. In fact, 81% of people said they would not buy from a business if it did not have a website. Having a website is essential for any business that wants to be successful.

We’re Much Less Likely to Seek Help from Others When We’re Researching Something Online

In 2014, the research found that 81% of shoppers conduct online research before purchasing.

In the past, we would ask our friends and family for recommendations when we were looking for a new product or service. However, that’s no longer the case. These days…