ILLUMINATION
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ILLUMINATION

How TikTok Has Killed The Demand For Followers

The secret to online success no matter the business

Photo by Alexander Shatov on Unsplash

Of course, they do, well at least that's what we have convinced ourselves to believe, video after video is consumed by everyone nowadays, there is no longer a divide between the old and the young. Everyone has TikTok

TikTok is a prime example of why followers don't matter, the holy for your page has given the promise of fame and fortune to many aspiring people, hoping to gain some sort of online following by joining in on trends.

Unwillingly at mercy to the algorithm that controls the for you page on TikTok. like most other platforms, for your content to be pushed around the platform more it needs to meet certain requirements such as:

  • User interactions- if your video gets liked commented or shared your video will; be distributed to more viewers
  • Hashtags- certain hashtags will attribute to your success on TikTok
  • Trending sounds- the most important aspect of the app is the sound, use the wrong one and you will get disregarded but use the right, well you are on to something.

People hate TikTok for some apparent reason, it is a marketing weapon, in my opinion, no matter the service or product you are selling, TikTok gives you the ability to promote to whoever the algorithm reaches. access to unlimited reach.

If you are solely trying to promote a product you will be snuffed out in an instance. It's content creation, people don't realize they need something so oblivious until it is put right in front of them. when it is front most people reject the forceful nature of online advertising.

TikTok should be used to spread brand awareness, to get people interested in what your business has to them, don't merely show the product. Create fun, unique content and I'm sure customers will come flooding in.

TikTok is a case for content experimentation.

As a content creator, you should be experimenting with different forms of content after all content is king. Start thinking outside the box of what is possible. for example, if you write poems why not post a TikTok of you reading them aloud. Reimagine the possibility for your content

Write long-form comments on websites such as Quora and Reddit, get your name out there. It may seem scary at first, it never hurts to try something new. you never know what it could lead to.

Followers are not proof of concept. Viewership is, think about it if a YouTube channel with 1 million subscribers were getting 50k views an upload. Do you think a brand would approach them to promote a product? The answer is no, who in their right mind would sponsor a channel like that.

The point I'm trying to get across is that you shouldn't focus on followers more so on the content your producing. Consistency is key. Quality is king. If that means you only post twice a week go crazy but guarantee you will be producing high-quality content.

That's the key, time.

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