How to Build Your Audience in 30 Minutes a Day

This is how writers turn tiny habits into big results.

Francis Taylor
ILLUMINATION
2 min readFeb 7, 2024

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A gathering of exciting concertgoers, smiling and cheering for the unseen band on the stage.
Photo by Nicholas Green on Unsplash

30 minutes doesn’t seem like much.

For anyone writing on Medium, it barely feels like enough time to write great articles or engage with your followers.

But here’s the dirty little secret. The time you spend writing matters a lot less than the consistency of your habits.

Keeping at it daily builds momentum, even if it’s in short bursts.

Don’t believe me? Let’s do the math:

  • 2.5 hours is enough to write 2–3 short articles.
  • 30 minutes lets you read and clap for five articles.
  • 30 minutes lets you make or respond to five comments.

Sure, it might not look like much. Especially when you compare yourself to people who are posting two articles every day.

But the great thing about daily habits is that they accumulate. It might happen slowly, but you’ll build up a body of work. You’ll build more and more connections over time.

It grows slowly. But it grows.

More importantly, it’s achievable.

Not everyone can write 2–3 hours a day. But almost everyone can write a minimum of 30 minutes a day.

It takes the pressure off of you. Instead of turning writing into an impossible mountain, something you have to climb and conquer, it becomes a simple ritual.

Heck, even I can knock out 30 minutes in my lunch break!

Of course, there’s the small matter of brainstorming what to write about. This is something where taking a short break can be a good idea.

Think about what interests you. Think about the problems in your own life and career you want solved. Then write the kind of advice you wish someone handed you.

Even better, try to think up just three ideas before you start writing.

If you do it every day, you’ll find that they accumulate at an even faster rate than your articles.

Writers have a way of making things difficult for themselves.

They think they need to wait for inspiration, for quiet moments, for time to make room for them.

It’s certainly nice to have these things, but it isn’t always realistic.

What writers can achieve, no matter what happens, is a steady work ethic. They can show up every day and make their mark.

Don’t demand superhuman performance or burn yourself out.

Just keep pushing on, little-by-little. The results might surprise you.

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Francis Taylor
ILLUMINATION

Full-time writer. Music Maker. Political commentator.