How To Deal With Uncertainty (And Gain From It)

There are four degrees of uncertainty. And knowing them can give you an edge in business and life. Here’s how to use the Uncertainty Matrix:

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In early 2002, the Bush administration decided to invade Iraq.

To put the plan into action, they started working on shaping public opinion.

The main argument was Iraq’s “weapons of mass destruction.”

But the press was not convinced.

In one of the news briefings, journalists questioned Secretary of Defense Donald Rumsfeld about the lack of evidence for such weapons.

And he gave his famous answer:

“There are unknown unknowns — things we don’t know we don’t know. And if one looks throughout history, these tend to be the difficult ones.”

You know the rest of the story.

One year later, the US invaded Iraq.