How to Do Keyword Research for SEO

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If you choose the right keywords, you are not just attracting more traffic, but you can also significantly increase your conversion rate.

Why are keywords so important in SEO?

K keywords are those words and phrases that people use when doing a Google search or other search engine search. They respond to a certain intention (to buy, to inform, etc.) of the seeker.

The page/site that best responds to that intent will appear highest in the search results. It is very important to consider these intentions when we choose the keywords for which we optimize a site. Some keywords can only bring you visitors, people who are informed, and others can bring you customers ready to buy.

Types of keywords

• Navigational keywords — We usually use these types of keywords when we know where we want to go, but we don’t know the exact address of the site. Navigation searches contain those several times the brand name (Samsung, Amazon, etc.)

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• Informational keywords — The most used keywords online are information. People use these words when they inform about something and not…