How To Get a Higher Ranking On Google
The ultimate guide to getting a higher ranking on Google.
7.5 million posts are published every day on Google.
In this competitive environment, you have to know how to get a higher ranking on Google because ranking on Google is more valuable today than ever before.
This article gives you all the crucial steps you need to take to get a higher ranking on Google.
SEO can make or break your website because it’s the skills that will help you rank on Google.
Every online business wants to rank on Google’s top pages. But most people give up too early. Because they think in their industry there is a lot of competition. Which means it isn’t easy to rank on Google.
But remember, every industry has competition. You can’t run away from your competition, You have to accept and find a solution about how you can differ from competitors.
You have to be persistent and never give up on ranking on Google because it takes time which is why most people quit.
They don’t have the patience to wait to get good results.no matter how much hard work you do. Google instantly will not give you traffic and ranking.
It takes months or even years to get great results, but it’s worth it. Patience and persistence these two abilities that will help you a lot in your journey to get ranking on Google.
Let’s learn how to get a higher ranking on Google.
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Competitor analysis
If you want to rank on a particular keyword on Google. The first step is to know who is currently on the top pages of that keyword. It can help you understand why your competitors are ranking on top and why you aren’t.
There is something that you are doing wrong or not doing at all. That your competitors are doing, that got them a higher ranking on Google.
Competitors analysis is analyzing how your competition is ranking on google. It could be that they have better content you don’t have or it could be that they have a mobile-friendly website you don’t have.
If they have more backlinks than you have. Then you have to build more backlinks than competitors to rank on that keyword. Competitors may target keywords that you do not target that will bring thousands of traffic.
You can find all these things about your competitors. If you use free Ubersuggest and other paid SEO tools.
You have to look for something that they are doing which you aren’t. It might be that competitors have better content or quality backlinks.
You have to analyze all the things about competitors and, you have to understand how you can create better content than they have created it or how you can get more quality backlinks then they get to get ranked on top pages.
There are not just one or two things like backlinks or better content. that you have to analyze about competitors.
Instead, there are so many things that you have to analyze, such as all on-page SEO factors and off-page SEO factors, which we discuss more in this article.
You have to analyze your competitor’s SEO. So you know if they do better SEO or not.
On-page SEO
On-page SEO is a practice of making changes to your website to improve your SEO. That’s called on-page SEO anything that you do on your website for SEO is called on-page SEO.
Most people think on-page SEO is only just putting some keyword on your website. Although keyword research is important, That’s not the only thing in on-page SEO.
On-page SEO has so many things other than keyword research which is crucial for every website to do if they want to rank higher on Google.
Let’s get into some of the practices of on-page SEO for ranking on Google.
Keyword research
Keyword research is crucial for on-page SEO because it helps you understand what your audience is searching for.
You have to pick one target keyword. Which you want to rank your page for and pick some secondary keywords.
Here are some of the ways you can do keyword research.
- Look at the keywords your competitor’s targets.
- Take advantage of Google Suggest.
- Google trends
- Check out the “People also ask” section on Google.
- Use an SEO tool
Before you do keyword research, make sure you understand. What Long-tail keywords or short-tail keywords are, and Which is better for you.
Long tail and short tail keyword
A long-tail keyword is a keyword that has 3 or more words and, a short tail keyword has 2 or fewer words.
Now, if you are starting a new website or have a website but not getting enough traffic. Then a long-tail keyword is good for you because the short tail keyword is hard to rank for if you have a new website.
Three qualities to look for in a target keyword
If you are doing keyword research. Then make sure you must have these three qualities in your target keyword.
If you don’t have them, you don’t have much chance to rank on that keyword.
You can check these three qualities of keywords in keyword research tools. So what are the three qualities you have to look for in target keywords?
Seo difficulty: it tells you how hard and easy it is to rank on a particular keyword. If the SEO difficulty is High, then it is harder to rank on that keyword.
You have to look for a keyword that has low SEO difficulty. It can be easy for you to rank on that keyword. So you don’t have to do a lot of hard work to rank on other competitive keywords.
When you have hundreds of traffic coming to your website. Then you can focus on high SEO difficulty keywords because you already have traffic, and You can target this type of keyword.
SEO difficulty is just one quality, You have to look for a keyword. That has all these three qualities.
CPC(cost per click): CPC means how much people are paying Google to rank on a keyword.
If a keyword has a higher CPC, the more valuable the keyword is that’s why people are paying a high cost to rank on that keyword.
Volume: it means how many times people are searching a particular keyword. You want to target a keyword that has at least a minimum of 100 or more traffic volume.
Put your target keyword early and, the last section of your page
If you put them earlier and in the last section of your page. Google can better understand what keyword you are targeting. But remember, don’t do keyword stuffing.
Title and Meta description
Put your target keyword in the title and the meta description. It will increase the chances to rank on that keyword.
Image Alt Text
If your target keyword is a “black cat” and your image is related to your keyword.
Then make sure you put that keyword on your image alt text because search engines don’t understand what is in the image visually.
They understand when you provide the image alt text. If your image can rank on top, it can increase traffic.
Url optimization
Make sure your URL is readable to your audience. Most people have a URL that isn’t understandable for humans, which search engines don’t like.
Google wants a URL that is short and readable for humans and also for search engines. Make your URL like this.
Page speed
In 2021, Every person expects that website will load fast, and if your website is not loading fast in 2021. it can be a big problem for you because Google uses Page speed as a ranking factor.
It can increase your ranking if your website loads fast. But how can you make your website load fast? There are some ways to do that.
You can go to the Google page speed insights tool, type your website url. It can give you results about website speed performance if your website is not loading fast.
It can give you some of the solutions to speed up your website. You can talk to your developers about fixing those problems. These are the things that require basic coding skills.
Compresses your image file size
If you upload an image with big file size, it can probably cause your website to load slowly.
There are tools like Tinypng that will help you decrease your image file size without compromising the quality.
If you are on WordPress, You can use Imagify and other similar plugins to speed up your website.
Internal and external linking
Internal linking is the process of linking different pages within your website and, external linking is the process of linking, Different websites pages.
They both, when used correctly, can increase your ranking and traffic. Give Links to pages that are related to the topic you are covering.
Make sure that you don’t put 10 and 20 internal and external links on 1 page. It can impact your website negatively.
Just put 5 to 7 internal links and 2 to 4 external links. These are enough to optimize your website for internal and external linking.
Build backlinks
Backlinks are the process of getting links back to your website from other websites. It is a major Google ranking factor that can make or break your overall SEO strategy.
Backlinks are the single most powerful indicator to Google for ranking websites.
But getting backlinks from any website doesn’t necessarily mean it can increase your traffic and ranking.
For example, if you get backlinks from a new website. That doesn’t have high domain authority and traffic.
These links may have some value, but it is nothing compared to the link that you get from a high domain authority website that has hundreds of traffic.
Google trusts a website that has high domain authority. So if these high domain authority websites link to you, then their link provides more value to you because it indicates to Google that more trustworthy sites are linking to you.
So Google also increases your website traffic and ranking. Google will also trust you if other trusted websites link to you.
Do follow and no-follow links
Do follow backlinks provide value to the website and, no-follow backlinks don’t give any value to the website.
When you get backlinks from other websites, Identify if they are providing do-follow links or no-follow backlinks.
But how can you get backlinks from other websites? Some of the common ways to build backlinks are.
Guest posting
Guest posting is one of the most common ways to get backlinks. It is the process of creating content on other websites to get backlinks from them.
It’s a win-win situation for both websites because you get backlinks from them, and other websites get valuable content from you.
When you contact other websites for guest posting. You have to ask if they give do-follow links or no-follow links.
Sometimes websites don’t give do-follow links. It’s better to ask them. So you don’t waste your time creating content for them.
Backlinks through infographic
It is a great way to build backlinks if you can create infographics. that are unique and provide valuable content.
If you create an infographic that is good design and has valuable content. People will use those infographics on their websites as well.
If they used them on their website. These websites will give you a backlink Because you are the owner of that infographic.
Conclusion
Every website wants to get a higher ranking on Google. But you have to understand that you can’t get ranking and traffic in just a week or even months. It takes years to see the results of SEO, but it’s worth it.
You have to do the hard work without seeing any results in SEO for the short term. That’s the reason people give up on SEO because they don’t have patience and discipline in their SEO strategy. Patience and discipline can help you succeed in your SEO journey.
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