How To Get Backlinks In 2022
The Ultimate Guide To Backlinks In 2022
When Google started its search engine in the 90s, Many search engine changes happened over the years. But one Google ranking factor was valuable in the 90s. It’s still valuable to Google when ranking a website, are backlinks.
Backlinks indicate to Google how many other websites trust your website. If other websites trust you, they link you more, and Google will also give you more ranking because you become a trustworthy website.
Let’s begin with What is backlinks and why backlinks are critical to increasing search traffic.
What are backlinks?
When a website links to another website it is called backlinks. In simple terms, These links provide value to websites that get backlinks.
Why are backlinks important?
Most websites ignore the importance of backlinks because they think if they have good quality content, then Google will rank it. Although Good quality content is crucial, it is not the only thing that is important.
Studies show that top results on Google’s first SERP(search engine results page) have 3.8 times more backlinks than those below them. Google sees backlinks as the main ranking factor for a website.
Difference between no-follow and do-follow links.
But getting any backlinks from a website does not provide value to your website. When a website provides you backlinks with no follow link tag, it doesn’t provide any value back to your website.
If the website provides you backlinks with a do-follow tag, It provides value to your website. Understanding these differences in backlinks will help you get backlinks that do provide value to your website and don’t waste time on backlinks that don’t give value to your website.
What are good quality backlinks?
Getting backlinks from the new websites does not provide the same value as backlinks from high domain authority websites with high traffic.
In simple terms, Domain authority means how much Google trusts your website. If you have high domain authority, that means Google search engine trust you more and, you more likely will rank on top search results.
You have to find backlinks from websites with high domain authority because these are the websites that Google trusts the most, and if they link you, then Google also provides more value to you.
You have to know where they are linking you. If other websites link you somewhere where your link doesn’t help the audience and doesn’t provide any value. Then it also doesn’t give value to your website.
You have to get backlinks, But also understand where those backlinks are and if they are not helping the audience find relevant content or something. Then these backlinks don’t provide value to you as well. So make sure your backlinks give value to the audience.
Getting one backlink from a high domain authority is more valuable than backlinks from ten new websites.
But it doesn’t mean that you ignore the backlinks opportunity from medium and small-sized websites. You have to use the opportunity to get backlinks from medium and small-sized websites as well.
But your main goal should be to get backlinks from high-domain authority websites because these backlinks provide the most value to your website.
Competitor backlinks research
Finding websites for getting backlinks require a lot of time and work. One of the best techniques to find websites to get backlinks is competitors’ backlinks.
It is the process of analyzing your competitor’s website and what website is giving them backlinks.
You can use Moz link explorer and get data about where your competitors are getting their backlinks so you can target those websites as well and ask them to link to you as well. Most websites don’t provide you backlinks unless you provide them value.
These are some of the ways to get backlinks.
Broken link method
It is the process of finding broken links from other websites and asking them to replace broken links with your fresh content.
The broken link method worked because if the website has broken links, it decreases their chances of ranking on Google.
When you identify their broken link and give them your content, Most Websites will more likely give you backlinks because you help them identify broken links which damage their website performance.
You can use Ahrefs’ broken link checker tool to find broken links opportunities on other websites and replace their broken links with your link. Getting backlinks requires a lot of time and work, but it’s all worth it in the long term.
Long content receives 77.2% more backlinks than short articles. It doesn’t mean that you create content and force it to be long-form.
If you do that, you will damage the quality of your content. And without quality, no website will link you because other websites want to link a website that provides long-form high-quality content that helps their audience.
Make sure you don’t use unnecessary words in your content to make it long-form. It can lower your chances of receiving backlinks. You have to write long-form content that provides value to the audience, and this will help you get backlinks from other websites.
Guest blogging is creating content on other websites and getting backlinks from websites. It is one of the great ways most websites build backlinks. These methods provide value to both websites.
For example, if you ask other websites to create content for their website to get backlinks to your website, then most websites will be okay to give you backlinks for good quality content on their website.
You can find guest blogging opportunities by typing the topic that you want to write and then “Write for us”.
Guest blogging can take a lot of work because it requires you to create content on other websites and find websites for guest posting. But still, guest blogging is one of the best ways to build backlinks.
If you know how to create engaging and informative infographics. Then you can create infographics that help the audience understand complex things.
If your infographics are helping the audience, then other websites will also want to use them to provide value to their audience and give backlinks to the original website.
Most people sometimes don’t understand something with only text. So creating an infographic is a great way to explain difficult concepts easily.
Most websites don’t want to put much time into creating infographics. So they just use it from your website and link back to you.
You can provide your audience with a free tool that helps them solve their problem. If that tool is helpful, more websites will link back to your free tool, so their audience can use it, Which can also provide value to your website.
Make sure whatever free tool you are providing. It should solve the audience problem.
It is an underrated technique that most websites still don’t use. Providing free tools to an audience is a great way to build backlinks for your website.
Backlinks play a big role in ranking your website on top search results. But still, 66.31% of pages have no backlinks. Most websites still don’t know the importance of backlinks.
It is an opportunity for you to recognize the importance of backlinks in your SEO strategy and rank your website In top Google searches.
Building backlinks can take a lot of time and hard work. But if you want the reward, then it’s all worth it.
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“Today it’s not about ‘get the traffic — it’s about ‘get the targeted and relevant traffic.” — Adam Audette