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How to Get Lucky In Life (Without Being Rich)

Ozan Irturk
ILLUMINATION
Published in
4 min readMar 28, 2023

Luck surface area is a mental model that explains it’s possible to attract luck in life. Here’s how:

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If there was a magic potion that makes people lucky, it would be expensive.

But people would still buy it.

After all, everybody wants to get lucky.

Now, since we don’t have such a potion, are there other ways to create your own luck?

Let’s see.

Four levels of luck

Luck is an event that happens out of your control that leads to a positive or negative outcome.

Since it’s out of your control, you can’t force it.

But you can increase your chances (by a lot) of getting lucky.

To do that, let’s define luck better first.

Because not all luck is the same; there are four levels to it:

  1. Blind luck: This is what most people mean when they talk about luck. Where you were born, who your parents are, winning a lottery… Totally random.
  2. Hard work brings luck: You work on something so much that you attract luck. You tweet 5,000 times and nothing happens. But the next tweet gets a like from a big account and goes viral; you get thousands of new followers. This type of…

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ILLUMINATION
ILLUMINATION

Published in ILLUMINATION

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Ozan Irturk
Ozan Irturk

Written by Ozan Irturk

Founder, Frontera. I help executives turn their businesses into great brands via strategy. Join 10,000+ executives: https://fronterabrands.com

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