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How to Grow Your Substack Publication With Creator Collaborations
Collaborations helped us gain 2,500+ subscribers within 6 months.
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One of the fastest ways to grow on Substack is to collaborate with other creators on the platform.
Because, unlike most social media platforms, Substack is a community.
Yes, you can take a solo approach, but growth will likely be slow and it can feel as if you’re just posting in the void most of the time.
In our journey of growing Write • Build • Scale from zero to 5,000+ subscribers, collaborating with other creators brought in at least 2,500 subscribers, so it’s safe to say collaborations played a huge role.
That’s why, in this ultimate guide, we’ll cover:
- Part 1: Newsletter Recommendations
- Part 2: Guest Posting
- Part 3: Substack Livestreams
Ready? Let’s dive straight in.
Part 1: Newsletter Recommendations
If you’re not leveraging newsletter recommendations on Substack, you’re missing out on one of the easiest ways to grow your audience.
Seriously, this one strategy helped us gain over 2,300 new subscribers, and all we had to do was reach out to other creators asking if they wanted to swap recommendations.
If you’re not using newsletter recommendations yet, here’s how it works.
Substack lets you recommend other newsletters directly from your publication — and vice versa. When someone subscribes to a newsletter that recommends you, these new subscribers get a one-click option to subscribe to your publication as well.
In other words, swapping recommendations is a win-win for both creators. If you want to get more newsletter recommendations, here are a few key tips.
