ILLUMINATION
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ILLUMINATION

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How to Hit the Sweet Spot in Your Product for Customers Every Time

Why Not Give Customers the Product They Want and Need?

When you purchase something, do you buy it because you want it, or because you need it? This question has one of those “It depends” answers, doesn’t it?

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Bill Abbate

Leadership Writer and Editor in ILLUMINATION, Leadership/Executive Coach, Author www.BillAbbate.com