Published in



How to Hit the Sweet Spot in Your Product for Customers Every Time

Why Not Give Customers the Product They Want and Need?

When you purchase something, do you buy it because you want it, or because you need it? This question has one of those “It depends” answers, doesn’t it?



We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Bill Abbate

Leadership Writer and Editor in ILLUMINATION, Leadership/Executive Coach, Author