10 Proven Ways to Increase your Landing Page Conversation Rates
No conversion means no money. You cannot spend so much time and money directing people to your landing page without them making the sale or getting their emails.
There’s no denying how important a landing page is to every business. But if your landing page isn’t converting, then you’re doing something wrong.
Here are 10 proven ways to improve the conversion rate of your landing page.
Have one Goal in Mind
You’re getting it wrong if you have multiple offers. Put yourself in your customer’s shoes. How would you feel if you get on a landing page, and they are telling you to sign up for their newsletter, buy their course, and their ebook? Confused right?
You shouldn’t try to do everything all at once. You can create as many landing pages as you want. Just make sure they all have one goal.
Start with Credibility
This may not be the regular advice you hear, but people need to know who you are before they can trust you.
An easy way to achieve this is by putting your logo at the top of your landing page — or include a testimonial or a subhead that consists of the company’s mission statement. It quickly answers the “can I trust this person” question in the reader’s head.
You cannot underestimate the power of bullets when you’re writing copies for landing pages.
• Look for
Use this to your advantage. Use the bullets to highlight the benefits your service or product has to offer. Everyone looks for the “what’s in it for me” when they read anything. So, give them that information in bullets. And please, when writing a landing page, there’s no need to put features, use only the benefits.
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.”
— Howard Gossage
Make your readers Curious through the headline
Catchy headlines are important beyond a landing page. You need them when you write social media posts, white papers, blog posts, emails, etc.
If you don’t nail the newsletter, your readers won’t click on your landing page in the first place.
Some templates to test in your landing page headline are;
- [Desired Result] in [Desirable Time Period]
- How To [Receive Benefit] Without [Undesired Expenditure]
- [undesired result] + [mysterious solution]
- The Ultimate Guide to __________________
- _______ Vs _______: Which Is _______?
Your headline should have either a promise or arouse curiosity with a question.
Use Relatable Images
Images are valuable to any content you put up on the internet. Images add color and excitement to your landing page.
Images create emotions — and emotions are exactly what you should aim for when writing copy.
Don’t write like it’s a Textbook
Textbooks are some of the most annoying things to read. (I might be wrong though)
Would you read a textbook for fun? Isn’t it for you to pass an exam or something?
When you’re trying to convince anybody, it is essential to write in the most basic way possible. Write as you speak. A common practice is to read what you’ve written out loud. It would help you see how what you’ve written sounds. If it sounds weird, then it’s an indicator that your article is not conversational.
Another way to make your copy conversational is to ask questions. You wouldn’t like it if someone keeps talking about himself without letting you speak, would you? Write like it’s a conversation. Add questions.
Tap into your Readers’ Emotion
Understanding your audience is crucial to this step. Your product solves a problem, so you should lead with that.
Amplify the pain point, paint a picture of how they struggle with the problem on a regular day. At this point, they would start to see you as someone who understands what they’re going through. Just like that, you’ve created an emotional connection.
There are two ways to build connections with your prospects. Either you come as an authority or someone that has experienced the problems and has a solution. As an authority, you show them how you’ve helped other people who have suffered what they are experiencing with your product or service
While the other way involves telling them how you were in their shoes and how you solved it. Either way, it creates a connection.
Use the Right Colors
Do you know colors influence buying decisions? Sales is a mind game. And if you can understand your potential customer’s mind, you’ve completed the sale already.
According to Inc.com
1. Blue is a color of sincerity, cheer, and honesty. It often represents things that are considered wholesome and dependable.
2. Red is new, daring, exciting, and contemporary, often considered to be desired but slightly risky.
3. Green represents a reliable brand that is fresh, imaginative, and often organic in creation but also successful and confident.
4. Purple is usually interpreted as unique, out of the box, and a little edgy, but still dependable. Also, purple is likely to be considered expensive and high-end with a slight feminine charm.
5. Orange/yellow: Oranges and yellows are typically interpreted as rugged and strong, cheerful and optimistic, full of life, and with the expectation of longevity.
Carefully pick the one that best suits your brand.
This is another ingredient that puts your readers in a hurry to take action. When you place a limited discount, they will act fast.
People usually give buying things online time. They don’t like to buy immediately. It could be out of fear or whatever, but they just wait. But if you add a deadline, they would have to pay quickly so that they won’t miss out on the offer.
Use Money-Back Guarantees
Everyone gives money-back guarantee because they act as safety nets for your clients. Most people don’t ask for refunds, but it’s still advisable to include it because it gives your buyer rest of mind that even if what your offering doesn’t work, they can get their money back.
Writing landing pages shouldn’t be difficult anymore if you follow these steps.
I remember one time, a friend was telling me how he read a copy, and he didn’t know when he brought out his card to make the payment.
The copy had everything. Urgency, Conversational tone, Catchy headlines, and Testimonial Videos. He said it was the most powerful copy he had ever seen.
Your copy should have that effect on people. Make your copy so good that they won’t recall paying for your offer
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