ILLUMINATION
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ILLUMINATION

How to Manage the Elusive Client

Is He Worth Chasing After?

Chasing after an Elusive Client is like a cat pursing a mouse — is it worth the trouble? Image by Markus Bieck from Pixabay

You just completed a sales call with someone you think will be a great client. The conversation went well. He answered all of your discovery questions. He has a budget. He has an interest in what you are selling. All the boxes are checked. The next appointment is set.

But when you call back at the appointed time, your client ditches you. No advanced…

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