How to Manage Your Diet of Content and Friendship on X

JonInAsia
ILLUMINATION
Published in
3 min readFeb 29, 2024

Keep it simple.

Photo by Benjamin Dada on Unsplash

A month into my X career, and I am starting to learn how to play the game.

. Regular posting — done in batches and scheduled at certain times.

. Connecting with people — through engagements and then DMs.

. Give value — use that value to attract an email list.

One thing I heard a lot about was the ‘follow to follower’ ratio.

It’s a piece of shared wisdom stating…

The more followers you have relative to the number of accounts you follow, the kinder the algorithm is.

So, it’s good to keep the accounts you follow small, and not have them grow alongside your follower count.

Of course, your follower count isn’t something you can affect, it grows over time.

You can control the other side of the coin.

How many accounts you follow.

Some will do this, and some won’t.

Some will follow when they want, follow everyone who follows them, or not have an approach.

The nuances of the algorithm can be a mystery.

There are some more clear truths about the effects of following a limited number of accounts:

. If you follow fewer accounts than those following you, it creates the image of an authority. You will have an ‘I give more than I take’ vibe. It will suggest that what you share has value.

. The accounts you follow will be on your feed. By managing them, you are managing your information-diet .

. In the world of making friends and allies, you will form better connections.

It will serve you better to follow a small number of accounts.

How many do I have?

365.

One for each day of the year.

Why am I following a specific amount?

One in, one out.

When I follow one, I unfollow a ‘worse’ or less suitable account.

I don’t’ root through and find the one I like the least, one that I know I want less of.

Things I may consider:

. Ones I discover are inactive. Get the chop.

. Ones who’s posts I don’t see often.

. Those who are in fields that don’t match mine as much.

I have quite a few coders now, which are okay, but some of them will likely go unless they provide value in their content.

The key here is to evolve the group of 365 until every single one of them is someone who can be useful and helpful. Also, someone who’s friendship would be beneficial.

One each member of the list has a dozen chances at getting the boot, it will be a great list.

Over time, I would like to be followed back by these people and get in the DMs with them. That will come with time though.

How do you manage this?

I am excited to keep going with this method. I know it will create a great group of people I can learn from and interact with.

How many people do this, or something similar?

Do you think it’s worth doing at all?

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