How to Profit from Pain
How moving from a shallow dialogue with your clients to a deep conversation can position you to profit from solving their pains
“Your most unhappy customers are your greatest source of learning” — Bill Gates
Products and services exist for one purpose — to solve a problem in the market place and to meet the needs of customers.
Therefore, as entrepreneurs and business owners, we are in business to create products and services that will deliver value to our clients.
To create an amazing product or service offering, a business owner must stay in touch with its customers through deep dialogue.
For years, we struggled with this in my business, and often times we were fearful to engage in deep meaningful discussions with our clients.
It is particularly challenging for our business as we only get the opportunity to connect one-on-one with a good number of our customers once a year due to the nature of our business.
“If there’s one reason we have done better than our peers in the internet space over the last six years, it is because we have focused like a laser on customer experience.” — Jeff Bezos
