How to Reframe the Way You Look at Life Insurance

How you can double-dip with the use of tax-exempt life insurance

Photo by Andreas Kind on Unsplash

“You don’t buy life insurance because you are going to die, but because those you love are going to live.” — Unknown author

While the perception of the insurance industry is getting better each year, the industry still has a serious public relations problem.

If you are an insurance agent, have you ever been asked what you do for a living and found yourself hesitating before answering because you suspect that mentioning that you are an insurance agent may be a conversation stopper?

Why is that the general public now views insurance professionals as negatively as other alleged bottom feeders: bankers, lawyers, politicians, real estate agents, and now journalists? It’s generally because of the common complaints about the industry such as:

Insurers don’t pay claims (as a result of exclusions in the fine print).

Insurers raise premiums after an auto accident (involving policyholders with previously unblemished records).

Insurance agents are too aggressive in pushing for sales, like a car salesman.

And the list goes on and on…