How To Sell Your Digital Product, So It Stands Out From The Competition.
As a business owner, you’d wish you had heard this sooner.
We’re in the age of digitalization. Actually, we’ve been in it for quite some time now.
The internet has taken over everything, and it’s now easier than ever to get things done from the comfort of our homes.
From a business perspective, almost anyone can think of an idea and launch a digital product at any time they please.
Some of them don’t even consider the quality of the product before it’s released.
Or worse, they might have stolen the concept from someone else.
Either way, the introduction of both genuine and deceitful digital product businesses have caused competition in the digital product space to increase massively.
Tons of businesses have similar products now, and price appears to be the only feasible way to get more customers.
Or so most business owners think.
Yes, most people would choose the cheaper alternative if both products offered the same service…
But your business wouldn’t last in the long run if its strategy was solely based on pricing lower than the average market price.
Before anyone buys a product, they have to believe that they are getting enough value from the product/service they are about to purchase.
Enough for them to type out their card information and hit “Buy.”
It’s the same for everything we purchase. You buy food because you believe the nutrients the food will give to your body are greater than the amount of money you are exchanging for it.
Same with buying petrol (gas for my American readers).
You need petrol for your car to run. So you believe it’s more valuable than the money you have to pay for it. (no matter how extraordinary the price seems.)
Between the two scenarios above, one thing remained constant.
Trust/Belief
The buyer has to believe/trust that the service they are about to get is worth the money they are going to spend on it.
Or better. They need to trust the person rendering the product/service.
And that’s how you, as a business owner, can take advantage.
(In an ethical way, of course)
To sell more of your digital products, you just need to build trust between you and your potential buyers.
A purchase is simply an exchange of value over a bridge of TRUST.
If you can gain the trust of your potential customers, then rest assured your income will not run dry.
No matter how fierce the competition seems.
Now how exactly do you build this trust?
The most effective way is through email marketing.
There’s a reason why emails generate an estimated $36 ROI for every $1 spent.
It’s one of the easiest ways to build trust with your current customers (in case you have more products to sell them)…
And new potential customers.
Emailing them daily or weekly over a period of time is enough to gain their trust to be able to buy from you.
(Don’t be afraid to email them daily. People will read your emails if they find you interesting.)
Some businesses choose email monthly, but that’s too scarce.
A month is enough for your customer/lead to forgetting about you. And if that happens, there’s no way to build that relationship.
One more thing. The trust built or the relationship built has to be genuine. People don’t like feeling like they’re being used.
In general, that’s not nice, and you’d end up with a flurry of angry leads.
Which is the opposite of what you want.
Email as frequently as you can without being a nuisance.
Build that trust and relationship over time, and you’ll soon reap the rewards.
-Ubong Bassey
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If you’re looking for a copywriter who can build trust with your customers through emails, contact me at ubong@ubongbassey.com
Or join my email list at ubongbassey.com for more copywriting/marketing tips.
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