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How to Set Up A Successful Substack Publication to Grow Your Audience
How to position, design, and optimize your Substack publication for fast growth.
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After growing the Write • Build • Scale Substack publication from zero to almost 5,000 subscribers within six months, we learned one thing: Building a thriving Substack newsletter doesn’t happen by accident.
It takes the right positioning, branding, and design to stand out, attract readers, and keep them coming back for more.
That’s why prepared this guide to help you set up your own thriving Substack publication.
Here’s exactly what we’ll cover:
- Part 1: Positioning Your Newsletter
- Part 2: Setting Up Your Publishing Schedule
- Part 3: Upgrading Your Publication’s Design
- Part 4: Optimizing Your Publication For Subscriber Growth
I’m hosting a LIVE Masterclass to help you grow your audience & income on Substack.
Part 1: Positioning Your Newsletter
If readers don’t understand what your Substack publication is about within 30–60 seconds, they’re not going to subscribe. That’s why positioning your newsletter is essential.
Positioning means you clearly state:
- What topics you write about (1–3 core topics)
- Who you’re writing for (your target audience)
- Why people should subscribe (the value they’ll get)
What Topics Do You Write About?
You want people to associate you (and your publication) with 1–3 core topics.
If you’re writing about everything — or it’s unclear what your publication is about — people are unlikely to subscribe.
Why? Because the value isn’t obvious to them.
Think about it. When you subscribe to a newsletter, you’re usually looking for specific…
