Content Strategy

How to Start Substack Instantly & Own Your Content/Audience Effectively

Expanding Horizons for Writers by Leveraging the Power of Both Medium and Substack with a Diversification Strategy

Dr Mehmet Yildiz
ILLUMINATION
Published in
11 min readJun 17, 2024

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Image designed by the author

Medium is a fantastic platform with a million paid members now, offering a voice to authentic writers across the globe. However, I’d like to remind you that it is not the only stage for creators seeking to grow their audience.

Enter Substack, a platform that complements Medium and surpasses it in supporting writers. Substack’s reach and robust support system provide unparalleled opportunities for creators, from novices to seasoned professionals.

This story is not about critiquing or praising specific platforms. It is about empowering writers with more options and encouraging them to diversify their content. Every platform has its strengths and limitations.

While Medium is excellent for beginners to build their audience comfortably, Substack stands out by offering comprehensive support to writers at all levels, from absolute beginners to the most accomplished authors.

Unfortunately, Medium no longer supports established writers as robustly as it once did. For example, a prominent…

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Dr Mehmet Yildiz
ILLUMINATION

Scientist, Technologist, Inventor, focusing on HEALTH and JOY. Founder of ILLUMINATION, curating key messages for society. Connection: https://digitalmehmet.com