Don’t stop 3 feet away from Gold — Know How to Use Customer Acquisition Cost (CAC)

Know how to use the most important metric for startup & data-driven marketers

Photo by Sharon McCutcheon on Unsplash

I used to co-own a t-shirt selling company. We ran it for over a year and found moderate success in terms of revenue. As life became busier, I sold my share. My partners continued for a year before…