How To Use Story To Keep People Around

Star Wars. Hunger Games. Karate Kid.

Anna Klawitter
ILLUMINATION

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Photo by Ronan Furuta on Unsplash

What made those movies highly popular? (If you’d like to debate whether or not they SHOULD be popular meet me in the comments ;)

But that’s not the question I’m asking here. What made these movies so intriguing? Why did people stay glued to the screen and talk about them for years after?

Why is Star Wars such a worldwide pop culture phenomenon?

If you’re endeavoring to write anything powerful, or create marketing messaging that will last past your time, or produce a movie that will be more than just “eh it was alright”, if you’re trying to create anything that involves words in any way (what, like anything and everything?) the answer to that question is: The Story Brand Framework.

Story Brand Framework

Story Brand Image —

Star Wars used this framework, and that’s the main reason why it’s popular.

Star Wars Story Plot Example

A character: Luke Skywalker

Has a problem: wants to become a Jedi and fight the evil empire.

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Anna Klawitter
ILLUMINATION

Writing style? No one cares. Write so they choose to.