How Writers Can Attract More Readers by Using Design Thinking Principles
Used in both professional and personal pursuits, Design Thinking is a valuable tool to integrate into our writing practice.
I’ve written extensively about Design Thinking as a certified practitioner, led workshops for commercial clients solving complex problems at the enterprise level, taught the subject at technical colleges, and presented at industry and academic conferences since its inception. My work was even humbly rated as one of the top 10 thought leaders globally in the field.
So, I’ve been spreading the word about Design Thinking through my writing, teaching, and speaking engagements. My goal is to empower my audience to use this innovative approach and its toolkit, even if they’re not in the tech field. Design Thinking can be used in any discipline, including content development and marketing, which I cover in this article.
Using design thinking in my writing, both essays and stories, brought me many benefits. The practical use of design thinking made my writing more engaging, relevant, memorable, persuasive, citable, and shareable. In addition to my scientific and technological work, this approach also made me a better problem-solver and creative thinker for content development.
