I grew a faceless YouTube channel to 300,000+ subscribers — What I’ve learned

Jenn Leach
Published in
5 min readMar 1

Photo by CardMapr.nl on Unsplash

A few years ago, I did a thing.

I started a faceless YouTube channel and within about one year it grew to 300,000+ subscribers. I was shocked at the tremendous growth the channel was experiencing.

During that time, I dedicated a couple of hours a week to managing the channel, including uploading new content, editing videos, writing keyword-rich video descriptions, and designing thumbnails.

I was also fielding offers daily as prospective advertisers reached out wanting to buy space on my channel/videos.

It’s been a few years since I launched that channel.

Here’s what I learned from it all.

5 Lessons Learned from Growing a Faceless YouTube Channel to 300K+ Subs in a Year

As I look back, here are some things I’ve learned about the entire experience and overall thoughts on faceless YouTube.

1. YouTube is hard

It’s not easy to launch and grow a faceless YouTube channel.

Sure, anybody can do it but, that doesn’t mean it’s easy.

It’s not.

From researching a competitive niche to filming content, editing videos, doing keyword research, and more. It can be a full-time job in itself!

Over time I got better and got faster at the entire process.

It got easier eventually but, I still don’t ever consider it easy, now that I look back on it.

Spoiler alert: I no longer run the channel (more on this below)

2. Everybody does not succeed in faceless YouTube

I hear people talk about uploading rain videos or other faceless ideas to explode their channel.

Jenn Leach

A coffee obsessed, Netflix binge watching cat mama writing over at https://www.millennialnextdoor.com. 📩 jenn@millennialnextdoor.com