I Publish on Substack, Ghost, Medium, and Kit. Here’s Why.

I publish on multiple platforms because it works for me.

Image created via Midjourney by author

When I tell people that I publish on three different platforms, they often look at me like I’m nuts. I create content weekly on Substack, have a bi-weekly newsletter on Kit (formerly ConvertKit), and publish regularly on my blog, which is hosted by Ghost. Blog content is then cross-posted to Medium.

I’m a writer, so creating content is a natural part of “showing up online.” I have very specific reasons that I publish on three different platforms. Maintaining three platforms is undoubtedly more work than choosing a single solution. But I’ve mastered the art of self-promotion, I can reach distinct, yet overlapping, audiences by using three different platforms. I’ve created loops of cross-referencing my own published work to bring more people into my content ecosystem.

And because I have great systems and automation set up, it doesn’t feel like an overwhelming chore.

Here’s why I’ve opted to use Substack, Kit, and Ghost/Medium simultaneously — and how I’ve created integrations between them.

Substack: The OG

Content type: Journalism-style, opinionated content with a subscription option